Are you making S.M.A.R.T Social Goals
Making social media goals is smart but are you actually keeping them. In this week’s blog we go deep into how we are making our goals and seeing are we actually making S.M.A.R.T Goals.
S.M.A.R.T – Specific, Measurable, Achievable, Realistic, Timely
Get specific on what your Social Media Goals are. Just saying you want to grow your followers is not specific enough. How many followers do you want? Which social platforms do you want to focus on? The more specific you are the more attainable the goals will be. Write out exactly how many followers you want to increase by every week.
Specific – I will grow my Facebook fan page by 25 followers this week by doing 2 facebook live videos.
How will you measure your Goal. Is it just by the numbers of reach you got? The numbers of followers you got? Or is it engagement you got? Seeing just how you reached your goal and keeping a measure on it is important for success. Measuring your success is a great way to keep you motivated and moving forward.
Measurable – I will grow my followers by 25 and reach out more to interact and engage.
Dreaming big is what we all aim to do but this sometimes can be a road to failure. When you don’t hit those big goals it can be disheartening and discouraging. Set achievable goals to where you are at now. If you have never blogged before and expect to get thousands of visitors to your website this is an unattainable goal. Do have big goals and dreams but have smaller steps in place to move toward them.
Achievable – Blogging several times a week and putting it all over social media. And get guest bloggers if your goal was to grow your website traffic.
Making sure that everything you do is moving you towards your goal. If you want to grow your email list it is more realistic to be doing more list building task. Making realistic choices in your decisions and asking yourself if you do this will it bring you closer to your goal.
Realistic – Doing vblogs that offer an amazing freebie that will grow your list and in return help solve your audience’s problem.
You’ve ticked all the boxes and your social media goals are locked, loaded, and ready for lift-off. Now all you have to do is achieve them. By committing to a time frame will help keep you accountable in achieving them. Having your goals mapped out with a timeline makes them so much more achievable.
Timely – Having your blogs all mapped out for the months ahead and being in date with all the holidays and occasions coming up.
Looking back on reflection off ways that have worked and that did not can also help you in moving forward. Improving on what has worked well and ditching what’s not.
Only spend your time on activities that are relevant to your strategy at the time. Doing too many things with not enough consistency and strategic planning behind it only slows growth.
And remember that in everything you do you need to add a call to action. Ask for the follow, ask engaging questions. This is the first step in growing all your Social media…
What areas have worked for you and what areas could you have improved on?
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